News
Snacks Turned Toys: How Big Can This Emerging Trend Get?
This article explores the emerging trend in North America where well-known food and snack brands are being transformed into toys through cross-industry collaborations. Iconic product designs are reimagined as plush toys, blind boxes, and lifestyle merchandise. Driven by strong brand recognition and emotional appeal, these products are gaining popularity not only among children but also adult collectors, making "snacks turned toys" a fast-growing emerging category.
Bringing Hong Kong Culture into a Toy Store: 52TOYS Opens Airport Exclusive Store in Hong Kong
Recently, 52TOYS officially opened its new store at Hong Kong International Airport, located in the departure area of Terminal 1 (Airside, restricted zone). Positioned in one of the world's major travel hubs, the store combines immersive spatial design with a curated product lineup to serve global travelers and strengthen the brand's international presence.
Sales Exceed RMB 10 Million in Just 5 Days: Pop-up Stores Become a New Traffic Growth Channel
Pop-up stores are no longer temporary retail spaces. They have become strategic touchpoints for brands to build emotional connections with consumers. By combining immersive experiences, interactive engagement, and exclusive product drops, brands can strengthen loyalty while driving immediate sales performance. Today, pop-up stores are increasingly viewed as an integrated model for branding, customer engagement, and revenue growth.
Discover Trends, Partners and Opportunities at the 16th CTJPA Conference this March
The 16th CTJPA Conference, organised by the China Toy & Juvenile Products Association, took place on 26-27 March 2026 at the Suzhou Taihu International Conference Center.
Over 128000 professional buyers with record-breaking at CTJPA’s Four Expos in Shanghai
On October 17, the 2025 China Toy Expo (CTE), China Kids Fair (CKE), China Licensing Expo (CLE) and China Preschool Expo (CPE) concurrently held at Shanghai New International Expo Centre concluded successfully. This premier "Four-Expo-in-One" event organized by China Toy and Juvenile Products Association (CTJPA) covered 230,000 sqm floor space, with 2,629 exhibitors from 41 country and regions, especially manufacturers from 30+ production hubs. The three-day physical expos attracted 128,768 professional buyers from 185 countries and region. It shown China’s dynamic economy and extensive market potential.
How Much Are Parents Willing to Pay for "10 Minutes of Silence" During a Trip?
Short getaways, weekend road trips, long-distance holiday journeys... The growing need for children's entertainment during travel has created a blue ocean market full of untapped potential. For toy companies, the challenge lies in packing endless fun into limited space, and combining play with developmental value in short moments. This article focuses on three core categories—construction & sensory toys, interactive travel games, and creative craft kits—highlighting best-selling travel-friendly products. We break down the innovations in portability, functionality, and scenario adaptability, aiming to offer new insights for product development and marketing.
Connect with World Class Plush Toy Manufacturers at China Toy Expo 2025!
China's plush and soft toy suppliers are no longer just manufacturers — they are design-driven, trend-savvy, and globally competitive partners with robust international supply chain capabilities. These companies combine creative design, efficient production, and proven export experience to meet the fast-evolving demands of global markets.
Trending Now! “Best Toys of Spring & Summer 2025 Influencer’s Pick List”
Recently, The Toy Association™, in collaboration with Clamour, unveiled the "2025 Spring/Summer Influencer’s Choice Toy List". The 24 selected products were meticulously evaluated by hundreds of top influencers, each with over 1 million monthly views and 500,000 followers. This highly valuable list not only highlights the urgent demand among families for diverse play experiences but also serves as a global benchmark for toy consumption trends—offering invaluable insights for product development and marketing strategies.
Precise Insights into Parenting Anxiety! These 4 Toy Categories Become New Favorites Among Gen Z Parents
As consumer demands evolve and parenting concepts iterate, toy products continue to innovate. In 2025, the infant toy market welcomes a new wave of innovation, spanning sensory training to social enlightenment, and role-playing to cognitive development. Global toy brands are competing for user mindshare through differentiated designs. This article analyzes 15 new infant toys recommended by ToyInsider across four core categories, offering fresh perspectives for product R&D.
How to Properly Unlock Emotional Value? Four Emerging Trends Revealed by 16 Best-Selling International MESH Toys
In recent years, the mental health challenges faced by children and adolescents have become increasingly prominent, drawing widespread societal attention. In response, the toy industry has swiftly recognized this trend and is accelerating its transformation from traditional "entertainment tools" to becoming "emotional companions" for children. Among these innovations, MESH toys have garnered significant attention and are rapidly emerging.
Earth Day: 20 Eco-Friendly and Nature-Themed Toys Reveal Emerging Industry Trends
On April 22, 2025, the 56th annual Earth Day arrives as a pivotal moment for the toy industry, which is increasingly embracing sustainability. As global environmental awareness deepens, the toy sector is accelerating efforts to build a green industry ecosystem centered on sustainable development. This shift provides families with playful options that are both engaging and environmentally responsible.
Pop Mart's Growth Strategy to Reach 20 Billion RMB in Revenue: The Globalization of Trendy Toy Brands 3.0
Recently, Pop Mart announced its 2024 full-year financial results, with a record-breaking revenue of 13.04 billion RMB, a year-on-year growth of 106.9%, and a net profit of 3.4 billion RMB, marking an astonishing 185.9% increase. Behind these impressive figures lies not only the rise of a trendy toy company but also the evolution of the entire industry. This article delves into Pop Mart's growth logic, analyzing their strategic layout, IP management, channel innovation, and globalization breakthroughs to provide valuable insights for other toy companies.
