Toy Exports to the U.S. Rose 64.9%, with Export Value of Three Sub-Category Codes Increasing by Over 10%

01 Total Export Value Increased Month-on-Month for Two Consecutive Months

Three Major Export Regions Achieved Positive Growth

In terms of overall export value, China's exports of toys excluding games reached USD 2.81 billion in May, an increase of USD 240 million compared with the previous month, representing a month-on-month growth of 9.3%. This marked two consecutive months of month-on-month growth in April and May.

Compared with the same period last year, May export value decreased by 7.0% year-on-year. However, the decline narrowed by 5.3 percentage points compared with April, marking the second consecutive month in which the year-on-year decline narrowed. Although overall exports remained below the level of the same period last year, downward pressure continued to ease.

China's Toy Export Value and Growth Rate, June 2025 – May 2026
Toys excluding games

Among major export regions, China's  toy exports to the European Union reached USD 440 million in May, up 6.9% from the previous month, accounting for 15.7% of total exports. Exports to Southeast Asia reached USD 390 million, up 19.9% month-on-month, accounting for 13.9%. Exports to Latin America reached USD 280 million, up 10.5% month-on-month, accounting for 10.1%.

02 Seven Countries Recorded Month-on-Month Growth

U.S. Market Delivered Strong Performance

Among the top 10 export destinations for China's toys excluding games in May, seven countries recorded month-on-month growth.

Singapore saw an increase of USD 69.136 million compared with the previous month, representing a sharp month-on-month growth of 77.1%, the highest growth rate among the top 10 destinations. The United Kingdom increased by USD 34.38 million, up 33.9% month-on-month. The United States increased by USD 88.095 million, up 13.5% month-on-month. All three markets achieved double-digit growth.

From a year-on-year perspective, the United States, Russia, and Singapore ranked as the top three markets by growth rate. In May, exports to the U.S. reached USD 740 million, accounting for 25.4% of total exports. This represented a significant year-on-year increase of 64.9%, with an export value increase of USD 290 million, making the U.S. the core market driving the overall recovery in toy exports.

03 Six Sub-Category Codes Recorded Month-on-Month Growth

Dolls, Educational Toys and Other Categories Increased Year-on-Year

By export code, the export value of products under three sub-category codes increased by more than 10% month-on-month in May compared with April.

Among them, dolls, whether or not dressed, recorded a month-on-month increase of 24.6%, the highest growth rate among all categories. Educational toys increased by 11.0% month-on-month and led all categories in both year-on-year growth rate and export value increase. Monthly exports of educational toys reached USD 350 million, up 7.3% year-on-year. Other toys and models with power devices increased by 10.0% month-on-month.

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