According to JD.com’s 2026 618 shopping festival data, the number of AI toy SKUs on the platform increased by 210% year on year, while sales volume surged 283%. With product offerings expanding and consumer demand continuing to develop, AI toys are moving beyond the emerging-product stage and gaining a broader presence in the mainstream consumer market.

From October 21 to 23, 2026, the CTE China Toy Expo 2026, organized by the China Toy & Juvenile Products Association, will be held at the Shanghai New International Expo Centre. This year, the show will introduce the AI + Smart Ecosystem Hall for the first time, featuring seven key areas: AI Toys, AI Smart Parenting, AI Content Experience, AI Children Education & Health, AI Smart Manufacturing, AI Technology/Platform, and AI Innovative Product Debut. The dedicated hall will showcase innovative AI applications and new products across the toy industry, offering a closer look at how AI is reshaping play, parenting, education, content and product development.

Below is a selection of AI toy products from participating exhibitors.

 

1. AI-Powered Educational Toys

SHIFENG CULTURAL DEVELOPMENT CO.,LTD. — Mi‘ke AI Feifei Rabbit and AI Guardian Star

Mi‘ke AI Feifei Rabbit, an AI-powered screen-free learning device, is designed for children aged 2–8 and focuses on language development. It can reproduce a parent’s voice for storytelling and offers age-specific English practice, critical-thinking conversations, collaborative storytelling and karaoke. Its learning modes cover three stages: early learning for ages 2–4, intermediate learning for ages 4–5, and extended learning for ages 5–8.

AI Guardian Star combines a screen-free children's smartwatch with an AI learning camera. Designed for children aged 3–12, it supports GPS, 4G and Wi-Fi connectivity, remote photography for location assistance, two-way calling and geofencing. AI-powered learning functions include question answering through image recognition, as well as audio stories and music. An outdoor light-exposure tracker also encourages children to spend two hours outdoors each day.

 

 

BEIENS (SHENZHEN)TECHNOLOGY CO.,LTD. — AI Space Interactive Robot

The Beiens AI Space Interactive Robot is an AI companion device for children featuring voice interaction and dynamic facial expressions. It combines functions including an alarm clock, task reminders and an “Interstellar Check-in” journal with virtual pet development and learning tools such as Chinese-English translation, supporting children's daily routines and cognitive development.

 

 

ZADA MOBILE COMPANY — Mingtang AI Learning Assistant P11

The Mingtang AI Learning Assistant P11 is a smart learning device equipped with multiple positioning technologies, including GPS, BeiDou, Wi-Fi and cellular networks, as well as audio and video calling. Powered by DeepSeek and Doubao large language models, it supports subject-based question answering, AI-assisted English pronunciation correction, translation, vocabulary learning and a wide range of audio content. Its compact design features a 1.48-inch eye-protection display.

 

 

Shanghai SiliconPear Technology Co., Ltd. — AI Travel Companion Bobo

The AI Travel Companion Bobo is a smart educational travel device powered by a large language model. Covering content from more than 55,000 museums worldwide, it provides on-the-go audio guides, itinerary planning, exhibit recommendations, treasure-hunt activities, age-specific Q&A and automatically generated visit journals. The device supports both Wi-Fi and 4G connectivity and offers three age-based modes for children under 6, ages 7–11 and ages 12 and above.

 

Shanghai Ling Universe Technology Development Co., Ltd.— Luka Reading Robot and Ling Universe AI Pocket Device

The Luka Reading Robot is an AI-powered children's reading companion capable of recognizing more than 150,000 Chinese and English picture books and reading them page by page, including a “read where you point” function. It also offers in-depth explanations, access to Ximalaya Kids audio content and more than 100 eye expressions. The robot can be activated by voice or a light tap and uses a large language model to answer children's questions.

 

The Ling Universe AI Pocket Device is designed as an exploratory learning device for Generation Alpha children. Powered by multimodal visual interaction, it supports real-time conversations, photo and video capture, and access to learning companions featuring teachers and cultural IPs. Its functions include object recognition, a magic camera and a debate arena, covering exploration, early learning and arts education.

 

 

Beijing Tingling Intelligent Technology Co., Ltd. — Tingli Bear T8 Pro and Mooni M1

The Tingli Bear T8 Pro is a portable AI learning device for children, integrating curriculum-aligned learning, a wide range of Chinese and English content, AI subject tutors and camera-based learning and exploration. It features a 2.8-inch eye-protection display, 128GB of storage and a 2,250mAh battery, while supporting nationwide 4G connectivity, HD video calls, real-time location tracking and remote parental management.

 

The Mooni M1, developed in collaboration with the Qianwen large language model, is an AI conversational companion for children. It supports knowledge Q&A, story creation, English learning, emotional companionship, geographical exploration and cognitive training, with personalized content recommendations. The device also supports 4G HD calling, real-time location tracking, multiple parent accounts and remote management. Weighing just 43g, it features IP67 water resistance, food-grade silicone construction and a LINE FRIENDS co-branded design.

 

02 AI Trendy Toys

Shenzhen Wuyu Zhilian Technology Co., Ltd. — TIMEPAL Self-Discipline Trendy Alarm Clock

The TIMEPAL Self-Discipline Trendy Alarm Clock comes in different versions targeting distinct audiences. The Maijia edition features the licensed IP of Golden Eagle Cartoon and is designed for school-age children, while the Azhi POPO edition targets younger trendy-toy consumers. Combining decorative appeal with interactive features, the product includes the “Bobo Gas Station,” where TIMEPAL delivers messages of encouragement and care to strengthen connections between family members and friends. Other features include gentle wake-up sounds, white noise for sleep and voice interaction, helping establish healthier routines while reducing parent-child friction.

 

 

Zhongshan Debisheng Toys Co.,Ltd. — AI Interactive Doll Qianmeng

The AI Interactive Doll Qianmeng combines emotional sensing and voice interaction with a soft, approachable design. It supports voice conversations, bedtime soothing and encyclopedia Q&A, accompanied by dynamic eye expressions. With soft materials and an all-ages design, the product is positioned as an AI companion for everyday interaction.

 

Artificial Productivity (Beijing) Technology Co., Ltd. — AIFUFU and Magic Mengduo

AIFUFU is an AI companion device featuring movement, sound and multimodal feedback. Built-in sensors allow it to observe its surroundings and take photos. Its soft plush construction, fragrance and soothing sounds are combined with guided mindfulness meditation, a “Book of Answers” interaction and a private-chat mode. Users can view photos and daily conversations through an accompanying app and unlock additional functions.

 

Magic Mengduo is an AI party-game companion toy designed for children. Physical interactions such as blowing, tapping, shaking, squeezing and role-playing trigger different responses. The toy supports multi-turn conversations, English audio, stories, nursery rhymes, riddles, encyclopedic knowledge, classical Chinese poetry and idioms, as well as weather information. It also features emotion recognition and sensitive-content filtering. Parents can view interaction records, set tasks and communicate remotely through the parent interface. The product uses food-grade silicone and has received CCC certification.

 

 

Hangzhou Mituan Digital Intelligence Technology Co., Ltd. — Mizai & Wumi General

Mizai & Wumi General is an AI cat-shaped robot combining smart interaction, trendy-toy IP appeal and emotional companionship. It can recognize voices and sense emotional states, switching between different companionship modes based on interactions. An integrated development system simulates the growth of a virtual pet, with different emotional responses unlocked as the level of intimacy increases. The product supports both online and offline modes for use in different scenarios.

 

 

Zhejiang Niutian Cultural Creativity Co.Ltd — Naipipi Xingmian Rabbit Series

The Naipipi Xingmian Rabbit Series features plush toys with retro American-style rabbit-ear designs. The collection includes six characters in different colors, with three-dimensional ABS facial components. The toys can connect to AI large language models, including Doubao in China and ChatGPT overseas, enabling real-time voice conversations, voice switching and Bluetooth music playback.

 

 

Kidcho Creative & Culture (Shenzhen) Co.,Ltd — AI Hugging Cat and AI Silly Duck

The AI Hugging Cat is an AI companion device designed for children aged 3 and above. It combines multimodal interaction with a personality-development system, allowing children to unlock different personality traits and functions through touching, talking and feeding interactions. It also supports Chinese-English bilingual Q&A, general knowledge, memory and character recognition.

The AI Silly Duck, designed for children aged 3–8, features a fully detachable structure for easier cleaning and maintenance. Its interaction system provides age-appropriate conversations and a filtered information environment, with functions including AI conversations, speech imitation, children's songs, music, soothing and sleep support. It also includes an AI alarm clock and children's schedule function to assist with daily routines and task management.

 

The exhibitors listed above are presented in no particular order.

 

Conclusion

From age-specific learning with Mi‘ke AI Feifei Rabbit, to the relationship-focused “Bobo Gas Station” of TIMEPAL, the tactile interaction of Magic Mengduo, the voice and emotion recognition of Mizai, the global museum exploration offered by AI Travel Companion Bobo, and the conversational AI built into Naipipi Xingmian Rabbit, a growing range of AI toys are exploring what technology can bring to everyday play and companionship.

Rather than simply adding AI capabilities to existing products, these innovations are bringing technology into more tangible and interactive forms of play. As toys evolve from passive responses toward more active interaction, personalization and long-term engagement, AI is opening up new possibilities across learning, entertainment and emotional companionship.

With AI and toys becoming increasingly integrated, technology provides the foundation while product design creates the bridge to consumers. Ultimately, the products that stand out may be those that turn sophisticated technology into experiences that feel natural, engaging and personal in everyday life.

 

Note: Product images were provided by the exhibitors.

 

Explore more at CTE 2026

Want to connect face-to-face with thousands of suppliers and discover the latest toy trends?

Join China Toy Expo (CTE) 2026, where 2,700+ exhibitors and 5,600+ brands will gather alongside CKE, CLE and CPE at the Four-Expo-in-One event.

 

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