News
CSI Presents Zhejiang Kimicky: Creative Wooden Toys for Pretend-Play and Early Learning
With certified production, stable supply capacity, and strong export experience, Kimicky brings more creative wooden toy options to global retailers.
Snacks Turned Toys: How Big Can This Emerging Trend Get?
This article explores the emerging trend in North America where well-known food and snack brands are being transformed into toys through cross-industry collaborations. Iconic product designs are reimagined as plush toys, blind boxes, and lifestyle merchandise. Driven by strong brand recognition and emotional appeal, these products are gaining popularity not only among children but also adult collectors, making "snacks turned toys" a fast-growing emerging category.
Zhejiang Babeile Infant Products Expands Wooden Toy Portfolio with New Pretend-Play and Activity Collections
With over 20 years of supermarket supply-chain experience, Zhejiang Babeile Infant Products delivers certified OEM and ODM solutions across wooden toys and baby products, supporting major retailers with scalable production, practical designs and stable quality for global retail programs.
Zhejiang Mingsen Toys Introduces New Wooden Pretend-Play Collections
Zhejiang Mingsen Toys Co., Ltd. has expanded its portfolio with new wooden pretend-play products, bringing creative and educational play experiences to children while offering flexible sourcing solutions for global buyers.
Bringing Hong Kong Culture into a Toy Store: 52TOYS Opens Airport Exclusive Store in Hong Kong
Recently, 52TOYS officially opened its new store at Hong Kong International Airport, located in the departure area of Terminal 1 (Airside, restricted zone). Positioned in one of the world's major travel hubs, the store combines immersive spatial design with a curated product lineup to serve global travelers and strengthen the brand's international presence.
Sales Exceed RMB 10 Million in Just 5 Days: Pop-up Stores Become a New Traffic Growth Channel
Pop-up stores are no longer temporary retail spaces. They have become strategic touchpoints for brands to build emotional connections with consumers. By combining immersive experiences, interactive engagement, and exclusive product drops, brands can strengthen loyalty while driving immediate sales performance. Today, pop-up stores are increasingly viewed as an integrated model for branding, customer engagement, and revenue growth.
Discover Trends, Partners and Opportunities at the 16th CTJPA Conference this March
The 16th CTJPA Conference, organised by the China Toy & Juvenile Products Association, took place on 26-27 March 2026 at the Suzhou Taihu International Conference Center.
Zhejiang Xinyun Wood Industry Group: Delivering Quality Wooden Toys to Global Markets
Backed by more than three decades of expertise, Zhejiang Xinyun Wood Industry Group has become a trusted partner for global retailers, offering certified OEM and ODM solutions across educational toys, children's furniture and wooden railway products.
Over 128000 professional buyers with record-breaking at CTJPA’s Four Expos in Shanghai
On October 17, the 2025 China Toy Expo (CTE), China Kids Fair (CKE), China Licensing Expo (CLE) and China Preschool Expo (CPE) concurrently held at Shanghai New International Expo Centre concluded successfully. This premier "Four-Expo-in-One" event organized by China Toy and Juvenile Products Association (CTJPA) covered 230,000 sqm floor space, with 2,629 exhibitors from 41 country and regions, especially manufacturers from 30+ production hubs. The three-day physical expos attracted 128,768 professional buyers from 185 countries and region. It shown China’s dynamic economy and extensive market potential.
How Much Are Parents Willing to Pay for "10 Minutes of Silence" During a Trip?
Short getaways, weekend road trips, long-distance holiday journeys... The growing need for children's entertainment during travel has created a blue ocean market full of untapped potential. For toy companies, the challenge lies in packing endless fun into limited space, and combining play with developmental value in short moments. This article focuses on three core categories—construction & sensory toys, interactive travel games, and creative craft kits—highlighting best-selling travel-friendly products. We break down the innovations in portability, functionality, and scenario adaptability, aiming to offer new insights for product development and marketing.
Connect with World Class Plush Toy Manufacturers at China Toy Expo 2025!
China's plush and soft toy suppliers are no longer just manufacturers — they are design-driven, trend-savvy, and globally competitive partners with robust international supply chain capabilities. These companies combine creative design, efficient production, and proven export experience to meet the fast-evolving demands of global markets.
Trending Now! “Best Toys of Spring & Summer 2025 Influencer’s Pick List”
Recently, The Toy Association™, in collaboration with Clamour, unveiled the "2025 Spring/Summer Influencer’s Choice Toy List". The 24 selected products were meticulously evaluated by hundreds of top influencers, each with over 1 million monthly views and 500,000 followers. This highly valuable list not only highlights the urgent demand among families for diverse play experiences but also serves as a global benchmark for toy consumption trends—offering invaluable insights for product development and marketing strategies.
