Useful Tips on Your Visit to 2023 China Toy Expo
9.28.2023, 5:41:18 PM
684

9.28.2023, 5:41:18 PM
684
Mark the date, 17 Oct. 2023 on your calendar, for the 2023 China Toy Expo will be held concurrently with China Kids Fair, China Preschool Expo, and China Licensing Expo, and will focus on displaying latest products, technologies, designs and trends of over 20 major production hubs in China.
Get ready for your trip to China. Here are some useful tips you may need:
Opening Hours and Location
17th Oct. 2023 9:00 - 17:00
18th Oct. 2023 9:00 - 17:00
19th Oct. 2023 9:00 - 16:00
Venue & Address: Shanghai New International Expo Centre
Address: No.2345, LongYang Road, Pudong, Shanghai, China.

Transportation Guide
Shanghai New International Expo Centre (SNIEC) is located in Pudong New Area of Shanghai and easily accessible using many means of transport.The public traffic interchange named “Longyang Road Station” for buses, metro lines and maglev, stands around 600 meters apart from SNIEC.It takes about 10 minutes to walk from the “Longyang Road Station” to the fairground.In addition, Metro Line 7 is direct to SNIEC at Hua Mu Road Station whose exit 2 is close to Hall W5 of SNIEC.
Entry Process:
Please bring your passport and registration QR code to collect your badge at the "International Visitor Registration Desk" in the registration hall of the expo.
There are three registration points available, located at No 1 Entrance Hall, No 2 Entrance Hall, and No 3 Entrance Hall.
*China Toy Expo will be held concurrently with the China Kids Fair, China Preschool Expo, and China Licensing Expo. The badge will allow you access to four shows simultaneously.


Over 128000 professional buyers with record-breaking at CTJPA’s Four Expos in Shanghai
On October 17, the 2025 China Toy Expo (CTE), China Kids Fair (CKE), China Licensing Expo (CLE) and China Preschool Expo (CPE) concurrently held at Shanghai New International Expo Centre concluded successfully. This premier "Four-Expo-in-One" event organized by China Toy and Juvenile Products Association (CTJPA) covered 230,000 sqm floor space, with 2,629 exhibitors from 41 country and regions, especially manufacturers from 30+ production hubs. The three-day physical expos attracted 128,768 professional buyers from 185 countries and region. It shown China’s dynamic economy and extensive market potential.

Bringing Hong Kong Culture into a Toy Store: 52TOYS Opens Airport Exclusive Store in Hong Kong
Recently, 52TOYS officially opened its new store at Hong Kong International Airport, located in the departure area of Terminal 1 (Airside, restricted zone). Positioned in one of the world's major travel hubs, the store combines immersive spatial design with a curated product lineup to serve global travelers and strengthen the brand's international presence.

Zhejiang Mingsen Toys Introduces New Wooden Pretend-Play Collections
Zhejiang Mingsen Toys Co., Ltd. has expanded its portfolio with new wooden pretend-play products, bringing creative and educational play experiences to children while offering flexible sourcing solutions for global buyers.

Sales Exceed RMB 10 Million in Just 5 Days: Pop-up Stores Become a New Traffic Growth Channel
Pop-up stores are no longer temporary retail spaces. They have become strategic touchpoints for brands to build emotional connections with consumers. By combining immersive experiences, interactive engagement, and exclusive product drops, brands can strengthen loyalty while driving immediate sales performance. Today, pop-up stores are increasingly viewed as an integrated model for branding, customer engagement, and revenue growth.