Plush toys still sell well on the Tmall platform with a yearly sales increase of 29.2%
7.7.2023, 5:34:12 PM
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Home /Media Center / Press Release / Plush toys still sell well on the Tmall platform with a yearly sales increase of 29.2%
7.7.2023, 5:34:12 PM
211
Plush toys still sell well on the Tmall platform with a yearly sales increase of 29.2%, though the Mid-Year Sale has ended. The sales volume is up by 32.7% over the previous year. The sales of products at average prices between 200 and 400 yuan have witnessed the largest annual growth of 7.5 percent.
Among the best sellers, popular Disney IP toys are more favored by customers. The hot-selling items at prices between 200 and 400 yuan are Duffy and Friends summer bubble party series which are sold at an average price of 259 Yuan.

Over 128000 professional buyers with record-breaking at CTJPA’s Four Expos in Shanghai
On October 17, the 2025 China Toy Expo (CTE), China Kids Fair (CKE), China Licensing Expo (CLE) and China Preschool Expo (CPE) concurrently held at Shanghai New International Expo Centre concluded successfully. This premier "Four-Expo-in-One" event organized by China Toy and Juvenile Products Association (CTJPA) covered 230,000 sqm floor space, with 2,629 exhibitors from 41 country and regions, especially manufacturers from 30+ production hubs. The three-day physical expos attracted 128,768 professional buyers from 185 countries and region. It shown China’s dynamic economy and extensive market potential.
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