LEGO PARTNERS WITH GAMELOFT TO LAUNCH VIRTUAL GAMING EXPERIENCE FOR KIDS
6.21.2023, 6:19:02 PM
493
Home /Media Center / Press Release / LEGO PARTNERS WITH GAMELOFT TO LAUNCH VIRTUAL GAMING EXPERIENCE FOR KIDS
6.21.2023, 6:19:02 PM
493
The LEGO Group is teaming up with Gameloft to bring an online LEGO gaming experience to kids. Heartlake Friendship Zone is a free interactive experience where kids can customize their own avatar and explore the world of LEGO Friends.
In the video game, kids can interact with LEGO Friends characters, use emojis and pre-made chats to talk with other kids, go on quests, play mini games, and more. The platform was designed to create a safe gaming environment where kids can build friendships, even if they can’t see their friends in real life.
More than a decade after the launch of LEGO Friends, The LEGO Group has introduced new characters designed to celebrate and reflect diverse friendships in the modern world. These eight new LEGO Friends characters — Zac, Nova, Autumn, and more — act as encouraging friends throughout the experience.
Source: The Toy Book
Recommendation
China Market Insight: Toys & Baby Products Accelerate in October as Tmall Promotion Drives Strong Demand
Shanghai, China — The China Toy & Juvenile Products Association (CTJPA) today released its latest analysis of Tmall’s October sales data, revealing significant momentum in China’s toy, trendy toy, and baby product categories. Benefiting from the pre-sales and first wave of the “Double 11” shopping festival, October has become a key indicator of consumer sentiment and product acceptance in the Chinese market.
Connect with World Class Plush Toy Manufacturers at China Toy Expo 2025!
China's plush and soft toy suppliers are no longer just manufacturers — they are design-driven, trend-savvy, and globally competitive partners with robust international supply chain capabilities. These companies combine creative design, efficient production, and proven export experience to meet the fast-evolving demands of global markets.
How to Properly Unlock Emotional Value? Four Emerging Trends Revealed by 16 Best-Selling International MESH Toys
In recent years, the mental health challenges faced by children and adolescents have become increasingly prominent, drawing widespread societal attention. In response, the toy industry has swiftly recognized this trend and is accelerating its transformation from traditional "entertainment tools" to becoming "emotional companions" for children. Among these innovations, MESH toys have garnered significant attention and are rapidly emerging.
Precise Insights into Parenting Anxiety! These 4 Toy Categories Become New Favorites Among Gen Z Parents
As consumer demands evolve and parenting concepts iterate, toy products continue to innovate. In 2025, the infant toy market welcomes a new wave of innovation, spanning sensory training to social enlightenment, and role-playing to cognitive development. Global toy brands are competing for user mindshare through differentiated designs. This article analyzes 15 new infant toys recommended by ToyInsider across four core categories, offering fresh perspectives for product R&D.