CHINA TOY EXPO

Art & Collectible Toys Market Tops RMB 60 Billion with Nearly 50% Annual Growth, Driving Buildable Collectibles into the Spotlight | 2026 CTE New Product Insights

Buildable collectibles are emerging as a new "emotional language." Their appeal lies in the sense of accomplishment that comes from building something with your own hands. From the meditative focus adults find in the assembly process to the social satisfaction of sharing the finished product, buildable collectibles speak directly to today's consumers' dual cravings for "involvement" and "companionship." Every time a part is snapped into place, it becomes a quiet conversation with oneself.

AI Toy Sales Volume Surges 283% as the Category Moves into the Mainstream

According to JD.com’s 2026 618 shopping festival data, the number of AI toy SKUs on the platform increased by 210% year on year, while sales volume surged 283%. With product offerings expanding and consumer demand continuing to develop, AI toys are moving beyond the emerging-product stage and gaining a broader presence in the mainstream consumer market.

UK Toy Market Sales Up 12% in 2026 — What's Driving the Growth?

The United Kingdom is Europe's second-largest toy market, trailing only Germany. According to Circana data, UK toy sales grew 6% in full-year 2025, reaching £3.9 billion. A mature retail ecosystem, robust consumer spending, and high receptiveness to licensed and innovative toys have provided sustained momentum for market growth. Entering 2026, that momentum has not cooled — sales rose 8% year-on-year in the first four months, while volume surged 12%, with the pace of growth accelerating further. This article breaks down which categories and themes are leading the charge.

Toy Exports to the U.S. Rose 64.9%, with Export Value of Three Sub-Category Codes Increasing by Over 10%

Recently, the China Toy & Juvenile Products Association released the China Toy Export Report for May 2026. According to the data, China's exports of toys excluding games reached USD 2.81 billion in May, achieving growth for the second consecutive month. Exports to the U.S. surged by 64.9%, while the export value of three sub-category codes increased by more than 10% month-on-month, showing strong performance.

Snacks Turned Toys: How Big Can This Emerging Trend Get?

This article explores the emerging trend in North America where well-known food and snack brands are being transformed into toys through cross-industry collaborations. Iconic product designs are reimagined as plush toys, blind boxes, and lifestyle merchandise. Driven by strong brand recognition and emotional appeal, these products are gaining popularity not only among children but also adult collectors, making "snacks turned toys" a fast-growing emerging category.

Discover Trends, Partners and Opportunities at the 16th CTJPA Conference this March

The 16th CTJPA Conference, organised by the China Toy & Juvenile Products Association, took place on 26-27 March 2026 at the Suzhou Taihu International Conference Center.

Over 128000 professional buyers with record-breaking at CTJPA’s Four Expos in Shanghai

On October 17, the 2025 China Toy Expo (CTE), China Kids Fair (CKE), China Licensing Expo (CLE) and China Preschool Expo (CPE) concurrently held at Shanghai New International Expo Centre concluded successfully. This premier "Four-Expo-in-One" event organized by China Toy and Juvenile Products Association (CTJPA) covered 230,000 sqm floor space, with 2,629 exhibitors from 41 country and regions, especially manufacturers from 30+ production hubs. The three-day physical expos attracted 128,768 professional buyers from 185 countries and region. It shown China’s dynamic economy and extensive market potential.

Trending Now! “Best Toys of Spring & Summer 2025 Influencer’s Pick List”

Recently, The Toy Association™, in collaboration with Clamour, unveiled the "2025 Spring/Summer Influencer’s Choice Toy List". The 24 selected products were meticulously evaluated by hundreds of top influencers, each with over 1 million monthly views and 500,000 followers. This highly valuable list not only highlights the urgent demand among families for diverse play experiences but also serves as a global benchmark for toy consumption trends—offering invaluable insights for product development and marketing strategies.

Precise Insights into Parenting Anxiety! These 4 Toy Categories Become New Favorites Among Gen Z Parents

As consumer demands evolve and parenting concepts iterate, toy products continue to innovate. In 2025, the infant toy market welcomes a new wave of innovation, spanning sensory training to social enlightenment, and role-playing to cognitive development. Global toy brands are competing for user mindshare through differentiated designs. This article analyzes 15 new infant toys recommended by ToyInsider across four core categories, offering fresh perspectives for product R&D.

How to Properly Unlock Emotional Value? Four Emerging Trends Revealed by 16 Best-Selling International MESH Toys

In recent years, the mental health challenges faced by children and adolescents have become increasingly prominent, drawing widespread societal attention. In response, the toy industry has swiftly recognized this trend and is accelerating its transformation from traditional "entertainment tools" to becoming "emotional companions" for children. Among these innovations, MESH toys have garnered significant attention and are rapidly emerging.