MMPA

MMPA is a healing designer-toy IP about self-embrace, comfort and accepting imperfection. Long hair forms embracing arms, while the heart sprout and ghostly pets add hope, companionship and story appeal. Its distinctive emotional positioning supports development in PVC, resin and plush, with extensions into blind boxes, plush toys, aroma products, lighting and lifestyle goods for gifting, collectables and collaborations.

A healing original character IP centred on self-embrace, emotional comfort and accepting imperfection. With long hair forming embracing arms, a heart-shaped sprout and ghostly cat-and-dog companions, MMPA delivers a gentle message with strong emotional resonance. Its highly recognisable design supports blind boxes, plush products, aroma items, lighting, lifestyle goods and cross-category collaborations.