EMO
Hong Kong Brand Toy Association Limited
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Exhibit Profile
EMO is an original character IP themed around dark emotions, turning jealousy, obsession, emptiness and resentment into collectable designer-toy characters with strong storytelling and visual identity.
Moony represents obsession: a dreamer seeking the Moon Rabbit. His rabbit space helmet, spacesuit and openable backpack create an interactive collectible with colourway, limited-edition and licensing potential.
Exhibit Highlights
Built around a dark-emotion concept, EMO transforms inner feelings such as jealousy, obsession, emptiness and resentment into an original character series with strong storytelling and emotional appeal. The representative character Moony features a rabbit space helmet and spacesuit that express the pursuit of dreams and personal obsession, while the openable backpack, nested symbolic objects and multi-colour helmet options add collectability, interaction and strong potential for series expansion.
