TOIKIDO CREATES UEFA EURO2024 MASCOT INSPIRED BY ICONIC CHILDREN’S TOY
6.30.2023, 4:32:36 PM
1059
6.30.2023, 4:32:36 PM
1059
The mascot for next year’s UEFA Championship will be a teddy bear.
Toikido, in collaboration with the Union of European Football Associations (UEFA) and Fanatics, master licensee for EURO2024, has unveiled the UEFA EURO2024 mascot.
The life-size teddy bear mascot will be featured in a collaboration with Toikido’s online Roblox game world, Pinata Smashlings. The UEFA EURO2024 Football Island will be filled with challenges, quests, and host city stadiums all created to reinforce the key message of getting active. The mascot will also be the subject of an extensive merchandising program.
During the lead-up to the tournament, the mascot will aim to encourage Generation Alpha (those born in 2010 or later) to be more active and health-conscious through its #MakeMoves campaign. The mascot will start its #MakeMoves journey in schools across Europe, asking students to submit their most creative football (or soccer) moves and celebrations. The best moves will be transformed into mascot-themed animations using motion capture technology and shared across Europe for other schools to try.
Source: The Toy Book
Recommendation
CSI-Certified Hengxiang Showcases High-Tech Wooden Toy Manufacturing for Global Buyers
With strong production capacity, independent R&D capabilities, and proven retail chain experience, Hengxiang provides reliable wooden toy sourcing for global buyers.
Art & Collectible Toys Market Tops RMB 60 Billion with Nearly 50% Annual Growth, Driving Buildable Collectibles into the Spotlight | 2026 CTE New Product Insights
Buildable collectibles are emerging as a new "emotional language." Their appeal lies in the sense of accomplishment that comes from building something with your own hands. From the meditative focus adults find in the assembly process to the social satisfaction of sharing the finished product, buildable collectibles speak directly to today's consumers' dual cravings for "involvement" and "companionship." Every time a part is snapped into place, it becomes a quiet conversation with oneself.
CSI-Certified Tongle Leads Novelty & Sensory Stress-Relief Toy Manufacturing for Global Sourcing
Founded in 2005 and based in Zhejiang, China, Yiwu Tongle Toy Co., Ltd. is an integrated plastic toy manufacturer specializing in independent design, R&D, mass production, and sales. Backed by over two decades of industry expertise, an expansive production facility spanning more than 40,000 square meters, and a dedicated team of over 600 experienced workers, Tongle has established itself as a premier global manufacturing partner for novelty and sensory toys.
UK Toy Market Sales Up 12% in 2026 — What's Driving the Growth?
The United Kingdom is Europe's second-largest toy market, trailing only Germany. According to Circana data, UK toy sales grew 6% in full-year 2025, reaching £3.9 billion. A mature retail ecosystem, robust consumer spending, and high receptiveness to licensed and innovative toys have provided sustained momentum for market growth. Entering 2026, that momentum has not cooled — sales rose 8% year-on-year in the first four months, while volume surged 12%, with the pace of growth accelerating further. This article breaks down which categories and themes are leading the charge.