LEGO Partnering with European Energy to Build Lower Carbon Alternative
4.28.2023, 4:14:29 PM
65
Home /Media Center / Press Release / LEGO Partnering with European Energy to Build Lower Carbon Alternative
4.28.2023, 4:14:29 PM
65
LEGO is ‘building’ toward a better future.
European Energy has entered into an agreement with The LEGO Group to deliver e-methanol as a lower-carbon alternative to conventional plastic production. European Energy will produce methanol from renewable energy using wind and solar plants as well as biogenic CO2, commonly referred to as e-methanol, which will in turn be used for plastic production. European Energy will deliver its first batch to LEGO and Novo Nordisk, a Denmark-based healthcare company, next year.
The LEGO Group will explore the potential uses of e-methanol to make selected products in its current portfolio and expects to develop prototypes in the coming years with a goal to commercialize in the longer term.
The e-methanol will be produced at European Energy’s facilities in Denmark.
This partnership is the latest in a vast array of sustainability efforts that the LEGO Group has been engaged in. Earlier this month, the company broke ground on its new, carbon-neutral factory in Virginia.
Source: The Toy Book
Recommendation
Pop Mart's Growth Strategy to Reach 20 Billion RMB in Revenue: The Globalization of Trendy Toy Brands 3.0
Recently, Pop Mart announced its 2024 full-year financial results, with a record-breaking revenue of 13.04 billion RMB, a year-on-year growth of 106.9%, and a net profit of 3.4 billion RMB, marking an astonishing 185.9% increase. Behind these impressive figures lies not only the rise of a trendy toy company but also the evolution of the entire industry. This article delves into Pop Mart's growth logic, analyzing their strategic layout, IP management, channel innovation, and globalization breakthroughs to provide valuable insights for other toy companies.
Over 128000 professional buyers with record-breaking at CTJPA’s Four Expos in Shanghai
On October 17, the 2025 China Toy Expo (CTE), China Kids Fair (CKE), China Licensing Expo (CLE) and China Preschool Expo (CPE) concurrently held at Shanghai New International Expo Centre concluded successfully. This premier "Four-Expo-in-One" event organized by China Toy and Juvenile Products Association (CTJPA) covered 230,000 sqm floor space, with 2,629 exhibitors from 41 country and regions, especially manufacturers from 30+ production hubs. The three-day physical expos attracted 128,768 professional buyers from 185 countries and region. It shown China’s dynamic economy and extensive market potential.
Trending Now! “Best Toys of Spring & Summer 2025 Influencer’s Pick List”
Recently, The Toy Association™, in collaboration with Clamour, unveiled the "2025 Spring/Summer Influencer’s Choice Toy List". The 24 selected products were meticulously evaluated by hundreds of top influencers, each with over 1 million monthly views and 500,000 followers. This highly valuable list not only highlights the urgent demand among families for diverse play experiences but also serves as a global benchmark for toy consumption trends—offering invaluable insights for product development and marketing strategies.
Building Block Toys Maintain Strong Growth Trajectory in Global Market
Building block toys have experienced five consecutive years of growth in the global toy market, with a notable 14% surge in sales in 2024.