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Toy Exports to the U.S. Rose 64.9%, with Export Value of Three Sub-Category Codes Increasing by Over 10%

Recently, the China Toy & Juvenile Products Association released the China Toy Export Report for May 2026. According to the data, China's exports of toys excluding games reached USD 2.81 billion in May, achieving growth for the second consecutive month. Exports to the U.S. surged by 64.9%, while the export value of three sub-category codes increased by more than 10% month-on-month, showing strong performance.

Art & Collectible Toys Market Tops RMB 60 Billion with Nearly 50% Annual Growth, Driving Buildable Collectibles into the Spotlight | 2026 CTE New Product Insights

Buildable collectibles are emerging as a new "emotional language." Their appeal lies in the sense of accomplishment that comes from building something with your own hands. From the meditative focus adults find in the assembly process to the social satisfaction of sharing the finished product, buildable collectibles speak directly to today's consumers' dual cravings for "involvement" and "companionship." Every time a part is snapped into place, it becomes a quiet conversation with oneself.

CSI-Certified Hengxiang Showcases High-Tech Wooden Toy Manufacturing for Global Buyers

With strong production capacity, independent R&D capabilities, and proven retail chain experience, Hengxiang provides reliable wooden toy sourcing for global buyers.

UK Toy Market Sales Up 12% in 2026 — What's Driving the Growth?

The United Kingdom is Europe's second-largest toy market, trailing only Germany. According to Circana data, UK toy sales grew 6% in full-year 2025, reaching £3.9 billion. A mature retail ecosystem, robust consumer spending, and high receptiveness to licensed and innovative toys have provided sustained momentum for market growth. Entering 2026, that momentum has not cooled — sales rose 8% year-on-year in the first four months, while volume surged 12%, with the pace of growth accelerating further. This article breaks down which categories and themes are leading the charge.