Newly Released Soft Toy to Be Seen at the 2023 China Toy Expo
9.26.2023, 1:29:17 PM
826

9.26.2023, 1:29:17 PM
826
This year, the 2023 China Toy Expo is ready to open from 17 to 19 Oct. with 2,500 exhibitors and 500,000 products. The tradeshow features several special display areas such as STEAM Toys and Green Toys.
Register now:
https://www.china-toy-expo.com/en/reg/registration/
Check out the newly released products by the exhibitors at the 2023 China Toy Expo.
▲ ECO Plush Toys

Exhibitor: Jiangsu Guotai Bochuang Industrial Co., Ltd.
Booth No.: E4D61
Material: Polyester
MOQ: 3000 PCs
Features:
1. ECO materials
2. Environmental friendly
3. Made from PET bottles
▲ Simulation Mom and Child Family Design

Exhibitor: Beijing MinJin International Trading Co., Ltd.
Booth No.: E4A41
Material: 100% polyester
MOQ: 500 PCs
Features
1. High playability
2. Special design
3. Customization acceptable
4. Safe and passable for testing
▲ Squishy Stretchy Duck/ 9-inch Flashing Puffer Ball

Exhibitor: Yiwu Tongle Toy Co., Ltd.
Booth No.: E4H21
Test Reports: EN71
Material: TPR, Vinyl, Silicone
MOQ: 1000 PCs
Features:
1. ASMR Stress Release
2. Fun to play with family and friends
3. Super Soft and stretchy
4. Nice and appealing design
▲ Plush Ragdoll Cat Backpack

Exhibitor: Nanjing Haibang Electronic Technology Co., LTD
Booth No.: E4A78
Material: Plush
MOQ: Negotiable
Features:
1.Realistic, cute simulation plush cat backpack, zipper open, easy to fill your or your child's school or day care needs, top handle and adjustable straps, you can Travel as a straddle bag, backpack, handbag and more
2. Great gifts: Perfect for baby showers, birthday gifts, holiday gifts and theme parties, this is a great gift for your daughter, granddaughter, niece, girlfriend, wife 3. Toy safety: Requirements for safety standards and codes
through CPSIA(US) and EN71(EU). The little guy is safe.
If you want to contact the supplier or need full list of exhibitors, please send emails to Sam_jia@tjpa-china.org.

Bringing Hong Kong Culture into a Toy Store: 52TOYS Opens Airport Exclusive Store in Hong Kong
Recently, 52TOYS officially opened its new store at Hong Kong International Airport, located in the departure area of Terminal 1 (Airside, restricted zone). Positioned in one of the world's major travel hubs, the store combines immersive spatial design with a curated product lineup to serve global travelers and strengthen the brand's international presence.

Zhejiang Babeile Infant Products Expands Wooden Toy Portfolio with New Pretend-Play and Activity Collections
With over 20 years of supermarket supply-chain experience, Zhejiang Babeile Infant Products delivers certified OEM and ODM solutions across wooden toys and baby products, supporting major retailers with scalable production, practical designs and stable quality for global retail programs.

Snacks Turned Toys: How Big Can This Emerging Trend Get?
This article explores the emerging trend in North America where well-known food and snack brands are being transformed into toys through cross-industry collaborations. Iconic product designs are reimagined as plush toys, blind boxes, and lifestyle merchandise. Driven by strong brand recognition and emotional appeal, these products are gaining popularity not only among children but also adult collectors, making "snacks turned toys" a fast-growing emerging category.
How Much Are Parents Willing to Pay for "10 Minutes of Silence" During a Trip?
Short getaways, weekend road trips, long-distance holiday journeys... The growing need for children's entertainment during travel has created a blue ocean market full of untapped potential. For toy companies, the challenge lies in packing endless fun into limited space, and combining play with developmental value in short moments. This article focuses on three core categories—construction & sensory toys, interactive travel games, and creative craft kits—highlighting best-selling travel-friendly products. We break down the innovations in portability, functionality, and scenario adaptability, aiming to offer new insights for product development and marketing.