The LEGO Group Will Continue its Expansion in China
8.31.2023, 11:58:53 PM
484
8.31.2023, 11:58:53 PM
484
The LEGO Group, a global toy manufacturer, plans to continue expanding in China through physical stores and online sales. According to an executive, the company's consumer sales have outperformed the global toy market in the first half of the year.
Their fiscal report for the first six months of 2023 shows a one percent revenue growth, reaching DKK 27.4 billion ($4 billion) compared to the same period last year.
The company's consumer sales have grown by three percent, which is more than the declining toy market, contributing to a strong market share growth. The operating profit was in line with expectations at DKK 6.4 billion compared to DKK 7.9 billion in the first half of 2022. The net profit was DKK 5.1 billion compared to DKK 6.2 billion in the same period last year.
The LEGO Group now has over 460 flagship and certified stores in 120 cities across China. They plan to release more than 750 products this year, with around half being new.
.webp.jpg)
Recommendation
Connect with World Class Plush Toy Manufacturers at China Toy Expo 2025!
China's plush and soft toy suppliers are no longer just manufacturers — they are design-driven, trend-savvy, and globally competitive partners with robust international supply chain capabilities. These companies combine creative design, efficient production, and proven export experience to meet the fast-evolving demands of global markets.
China Market Insight: Toys & Baby Products Accelerate in October as Tmall Promotion Drives Strong Demand
Shanghai, China — The China Toy & Juvenile Products Association (CTJPA) today released its latest analysis of Tmall’s October sales data, revealing significant momentum in China’s toy, trendy toy, and baby product categories. Benefiting from the pre-sales and first wave of the “Double 11” shopping festival, October has become a key indicator of consumer sentiment and product acceptance in the Chinese market.
Discover Trends, Partners and Opportunities at the 16th CTJPA Conference this March
The 16th CTJPA Conference, organised by the China Toy & Juvenile Products Association, took place on 26-27 March 2026 at the Suzhou Taihu International Conference Center.
Pop Mart's Growth Strategy to Reach 20 Billion RMB in Revenue: The Globalization of Trendy Toy Brands 3.0
Recently, Pop Mart announced its 2024 full-year financial results, with a record-breaking revenue of 13.04 billion RMB, a year-on-year growth of 106.9%, and a net profit of 3.4 billion RMB, marking an astonishing 185.9% increase. Behind these impressive figures lies not only the rise of a trendy toy company but also the evolution of the entire industry. This article delves into Pop Mart's growth logic, analyzing their strategic layout, IP management, channel innovation, and globalization breakthroughs to provide valuable insights for other toy companies.