Build-A-Bear Builds-A-Book-Deal with Macmillan Publishing’S Odd Dot
4.28.2023, 4:27:23 PM
344
Home /Media Center / Press Release / Build-A-Bear Builds-A-Book-Deal with Macmillan Publishing’S Odd Dot
4.28.2023, 4:27:23 PM
344
Build-A-Bear is entering the world of books in an imprint deal with Macmillan Publishing division Odd Dot.
The partnership plans to create a variety of books that will bring Build-A-Bear characters to kids in a new format. The planned releases include board books, picture books, chapter books, sticker books, and activity books. Properties that will be featured in the stories include the Build-A-Bear line Honey Girls, currently a live-action film on Netflix, and the upcoming Christmas film Glisten and the Merry Mission.
Nathalie Le Du, Publisher at Odd Dot, will be overseeing the imprint for Macmillan and Foundation Media Partners will be overseeing operations for Build-A-Bear.
Build-A-Bear has made clear its intention to continue expanding into further business opportunities, this imprint deal being one example. Macmillan is a major publisher worldwide and partnering with it represents another step in Build-A-Bear’s growth plan.
Source: The Toy Book
Recommendation
Trending Now! “Best Toys of Spring & Summer 2025 Influencer’s Pick List”
Recently, The Toy Association™, in collaboration with Clamour, unveiled the "2025 Spring/Summer Influencer’s Choice Toy List". The 24 selected products were meticulously evaluated by hundreds of top influencers, each with over 1 million monthly views and 500,000 followers. This highly valuable list not only highlights the urgent demand among families for diverse play experiences but also serves as a global benchmark for toy consumption trends—offering invaluable insights for product development and marketing strategies.
Earth Day: 20 Eco-Friendly and Nature-Themed Toys Reveal Emerging Industry Trends
On April 22, 2025, the 56th annual Earth Day arrives as a pivotal moment for the toy industry, which is increasingly embracing sustainability. As global environmental awareness deepens, the toy sector is accelerating efforts to build a green industry ecosystem centered on sustainable development. This shift provides families with playful options that are both engaging and environmentally responsible.
Pop Mart's Growth Strategy to Reach 20 Billion RMB in Revenue: The Globalization of Trendy Toy Brands 3.0
Recently, Pop Mart announced its 2024 full-year financial results, with a record-breaking revenue of 13.04 billion RMB, a year-on-year growth of 106.9%, and a net profit of 3.4 billion RMB, marking an astonishing 185.9% increase. Behind these impressive figures lies not only the rise of a trendy toy company but also the evolution of the entire industry. This article delves into Pop Mart's growth logic, analyzing their strategic layout, IP management, channel innovation, and globalization breakthroughs to provide valuable insights for other toy companies.
Building Block Toys Maintain Strong Growth Trajectory in Global Market
Building block toys have experienced five consecutive years of growth in the global toy market, with a notable 14% surge in sales in 2024.