Build-A-Bear Builds-A-Book-Deal with Macmillan Publishing’S Odd Dot
4.28.2023, 4:27:23 PM
921
4.28.2023, 4:27:23 PM
921
Build-A-Bear is entering the world of books in an imprint deal with Macmillan Publishing division Odd Dot.
The partnership plans to create a variety of books that will bring Build-A-Bear characters to kids in a new format. The planned releases include board books, picture books, chapter books, sticker books, and activity books. Properties that will be featured in the stories include the Build-A-Bear line Honey Girls, currently a live-action film on Netflix, and the upcoming Christmas film Glisten and the Merry Mission.
Nathalie Le Du, Publisher at Odd Dot, will be overseeing the imprint for Macmillan and Foundation Media Partners will be overseeing operations for Build-A-Bear.
Build-A-Bear has made clear its intention to continue expanding into further business opportunities, this imprint deal being one example. Macmillan is a major publisher worldwide and partnering with it represents another step in Build-A-Bear’s growth plan.
Source: The Toy Book
Recommendation
CSI-Certified Tongle Leads Novelty & Sensory Stress-Relief Toy Manufacturing for Global Sourcing
Founded in 2005 and based in Zhejiang, China, Yiwu Tongle Toy Co., Ltd. is an integrated plastic toy manufacturer specializing in independent design, R&D, mass production, and sales. Backed by over two decades of industry expertise, an expansive production facility spanning more than 40,000 square meters, and a dedicated team of over 600 experienced workers, Tongle has established itself as a premier global manufacturing partner for novelty and sensory toys.
UK Toy Market Sales Up 12% in 2026 — What's Driving the Growth?
The United Kingdom is Europe's second-largest toy market, trailing only Germany. According to Circana data, UK toy sales grew 6% in full-year 2025, reaching £3.9 billion. A mature retail ecosystem, robust consumer spending, and high receptiveness to licensed and innovative toys have provided sustained momentum for market growth. Entering 2026, that momentum has not cooled — sales rose 8% year-on-year in the first four months, while volume surged 12%, with the pace of growth accelerating further. This article breaks down which categories and themes are leading the charge.
CSI-Certified Shangbose Delivers Licensed Pop-Culture & Sensory Fidget Toys for Global Buyers
Based in Zhejiang, China, Zhejiang Shangbose Brand Management Co., Ltd. is an innovative toy and brand management enterprise specializing in trendy art & collectible toys, IP-licensed novelties, and sensory stress-relief products.
CSI-Certified Taikang Expands High-Volume Squeeze & Squishy Toy Manufacturing for Global Buyers
Zhejiang Taikang Stationery Co., Ltd. is a comprehensive manufacturer specializing in the R&D, production, and sales of creative stationery and toy products. Since its establishment in 1995, the company has been dedicated to the manufacturing and innovation of a diverse product range, including CLAY, SLIME, SQUISHY TOYS, DRAWING BOARDS, WHITE BOARD, LCD WRITING TABLETS, BOUNCY BALLS, and DIY creative kits.