LEGO Partnering with European Energy to Build Lower Carbon Alternative
4.28.2023, 4:14:29 PM
209

Home /Media Center / Press Release / LEGO Partnering with European Energy to Build Lower Carbon Alternative
4.28.2023, 4:14:29 PM
209

LEGO is ‘building’ toward a better future.
European Energy has entered into an agreement with The LEGO Group to deliver e-methanol as a lower-carbon alternative to conventional plastic production. European Energy will produce methanol from renewable energy using wind and solar plants as well as biogenic CO2, commonly referred to as e-methanol, which will in turn be used for plastic production. European Energy will deliver its first batch to LEGO and Novo Nordisk, a Denmark-based healthcare company, next year.
The LEGO Group will explore the potential uses of e-methanol to make selected products in its current portfolio and expects to develop prototypes in the coming years with a goal to commercialize in the longer term.
The e-methanol will be produced at European Energy’s facilities in Denmark.
This partnership is the latest in a vast array of sustainability efforts that the LEGO Group has been engaged in. Earlier this month, the company broke ground on its new, carbon-neutral factory in Virginia.
Source: The Toy Book

Trending Now! “Best Toys of Spring & Summer 2025 Influencer’s Pick List”
Recently, The Toy Association™, in collaboration with Clamour, unveiled the "2025 Spring/Summer Influencer’s Choice Toy List". The 24 selected products were meticulously evaluated by hundreds of top influencers, each with over 1 million monthly views and 500,000 followers. This highly valuable list not only highlights the urgent demand among families for diverse play experiences but also serves as a global benchmark for toy consumption trends—offering invaluable insights for product development and marketing strategies.
How Much Are Parents Willing to Pay for "10 Minutes of Silence" During a Trip?
Short getaways, weekend road trips, long-distance holiday journeys... The growing need for children's entertainment during travel has created a blue ocean market full of untapped potential. For toy companies, the challenge lies in packing endless fun into limited space, and combining play with developmental value in short moments. This article focuses on three core categories—construction & sensory toys, interactive travel games, and creative craft kits—highlighting best-selling travel-friendly products. We break down the innovations in portability, functionality, and scenario adaptability, aiming to offer new insights for product development and marketing.

Building Block Toys Maintain Strong Growth Trajectory in Global Market
Building block toys have experienced five consecutive years of growth in the global toy market, with a notable 14% surge in sales in 2024.

Connect with World Class Plush Toy Manufacturers at China Toy Expo 2025!
China's plush and soft toy suppliers are no longer just manufacturers — they are design-driven, trend-savvy, and globally competitive partners with robust international supply chain capabilities. These companies combine creative design, efficient production, and proven export experience to meet the fast-evolving demands of global markets.