SCG STUDIOS

SCG STUDIOS is a youth-driven creative studio specializing in original IP design and toy development. Our post-00s team combines sharp trend sensitivity with a passion for Chinese youth culture, transforming it into highly distinctive IP characters. We have successfully incubated multiple original IP franchises, including "Pigsnout Snake" and "Happy Sguare Friends." Focused on original IP creation and premium collectible plush toys, Galaxy Hui is committed to our mission: "Igniting Childlike Wonder Through Creativity." We strive to build iconic toy culture symbols with a uniquely Chinese identity.