Paul Leung

Giveme5ive was founded in 2001, a time when Hong Kong independent toy designers began to emerge and flourish. Paul Leung, who was working as a Design Director at the time, also stepped into the designer toy industry. Initially, the brand focused on 1:6 action figures with fashion and streetwear aesthetics. It rolled out collaborative products with various trend brands of that era, forging its own distinctive design path. After accumulating experience in design and manufacturing, the brand went on to participate in product development for several international toy brands. This eventually inspired the idea of creating original IP designer toys, bringing forth the 1:12 "Metamorphosis" series and the vinyl "Madcap" series. The brand will continue to develop along these two major directions in the future.