Jia Yuan

Dongguan Jiayuan Toys Co., Ltd. focuses on various activities in the field of sports-themed cultural products, theme parks for tourism, design of entertainment-related projects, as well as the development of original IP brands and the licensing of anime-related products. The company aims to create a comprehensive IP ecosystem that covers the entire value chain, from product research and design, production, brand management, to promotion and distribution. Its business scope includes wholesale, retail, online sales, and integrated services; it also engages in international trade and online live sales. In addition, the company provides training facilities for new talent in the anime industry, offering an integrated IP strategy and a full-channel supply chain management approach.