Angela Cheng

Happihood Creations Company Limited is a Hong Kong-based design and creative strategy studio founded in 2017. As an incubatee of the prestigious Design Incubation Programme (DIP) under the Hong Kong Design Centre, we have cultivated a reputation for delivering commercially effective design solutions that balance strategic with emotional resonance. Over the years, our studio has been recognized with multiple design awards, validating our core belief: that design is more than an aesthetic choice—it is a powerful tool to foster a "Happy Livelihood." Our flagship project, Trash Talk is the manifestation of our commitment to turning design into a catalyst for positive change. We recognized early on that environmental advocacy often struggles to break through to younger generations because it is frequently perceived as dry, preachy, or inherently boring. Trash Talk was built to flip this narrative entirely through games, art toy, comics and apparel.