A Look Back at 2020 Fair Home > A Look Back at 2020 Fair
Asia’s largest trade fair for toys and baby products- the 19th China Toy Expo closed its three-day run in Shanghai New International Expo Center on Oct.21-23. The show attracted a total of 88,481 trade visitors including 7,898 overseas visitors from 133 countries and regions achieving a 12% year-on-year growth.

2019 CTE hosted 2508 exhibitors with 4859 brands presenting comprehensive categories of products and immense business opportunities. As a highlight, this year’s CTE brought together leading Chinese toy and baby products manufacturers from over 15 major production regions across China and formed 10 featured display zones including Models and Figurines, Fashion toys, Wooden Toys, Soft Toys, Intelligent Toys, Education Toys & Games, Outdoor and Sports, Baby and Infant Toys, Global OEM/ODM, Board Game. Moreover, around 400 international big brands from over 100 countries and regions exhibited at CTE, such as LEGO, Spin Master, MGA, ZURU, Disney, Hape,  Playmobil, Crayola, VTech, BANDAI, Maisto, CAT, Ty, GUND, Asmodee, Smart games, HABA, Guidecraft, B.Toys, DJECO etc.


CTE is recognized not only as a one-stop sourcing platform for international buyers but also an effective gateway for international brands to tap into the China domestic market and benefit from the huge market potential.

At the concurrently held China Kids Expo, China Preschool Expo and China Licensing Expo, a wide variety of baby products including baby carriages, car seats, feeding products, maternity products, ride-ons, preschool resources including playground equipment, teaching aids, STEAM products, courses, sports equipment and popular IPs with huge market potential were showcased. To maximize the benefits of the fair, various special displays and a series of forums and seminars were held during the show period.

At the International Toy Industry Development Forum, industry leaders gathered here to share insights into the future development trends, industry regulations and market access criteria.

Representatives from Logistics, E-Commerce & Supply Chain Alliance of Australia, Indonesia Toy Association (AMI), US Consumer Product Safety Commission, Amfori, Walmart and Intertek Group and other worldwide organizations participated in the forum.

Topics Covered:
Logistics, cross-border e-commerce and supply chain construction for toys & baby products export to Australia
Brief introduction on Indonesian toy market and access criteria interpretation
Latest US toy and baby products regulation analysis
BSCI Application in international toy trade
Interpretation of Walmart's Global Supplier Selection Criteria
Introduction of updated EU toys regulation/standard and recall analysis.


The customized International Buyer Business Matching Event was highly praised by both international buyers and exhibitors. Over 100 worldwide quality buyers and 500 exhibitors have participated in the event. Most of them have established connections with desirable manufacturers/suppliers and some have made deals on site.

Global Trends in China 2020: Display over 130 trend-leading products to be released in 2020. Major domestic distributors, retailers, influential media and KOLs will join.

Export-Ready New Products Display: Feature 100 selected new products featuring innovations in design, material and function presented by leading export ready manufacturers.

TJPA Upgrading and Innovative Products Display: Showcase over 100 shortlisted new products selected from 300 entries in the "2019 China Toy and Juvenile Product Industry Upgrading and Innovative Products Contest".



TJPA Night is an annual event organized by China Toy and Juvenile Products Association (CTJPA), where worldwide industry leaders, corporate decision makers and government representatives get together to exchange and share insights into the latest trends, innovations, market conditions and regulations of the industry.

On Oct.16, 2019, TJPA Night achieved great success. As a highlight, the B&U Care Project which is a social welfare project aiming at promoting better care and company for children was introduced to global participants.


Held annually since 2002, the next China Toy Expo will take place during Feb. 23-25, 2022. We will continue striving for upgrading and optimization to make CTE a better bridge between exhibitors and trade visitors. More information will be released in the coming days.