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Latest News in Toy & Baby Products Industry

Sales of baby stroller increased by 174.1% in March, and sales of building blocks increased by 48% on Tmall
With the steady progress of resumption of production in all walks of life, Tmall data shows that in March sales of toys and main categories of children’s products have increased to varying degrees. Among them, the sales of building blocks increased by 48% month-on-month; the sales of four-wheeled baby stroller increased by 174.1%; the sales of safety seats increased by 216.4%. While sales increased month-on-month, the trend for consumers to purchase mid-to-high-priced products has become increasingly apparent. Sales of the TOP5 brand accounted for 50.8% of the total sales in building block toys, an increase of 6.3 percentage points from the previous month. In March, the average price of building block toys was 96.8 yuan, and the best-selling single product prices of the TOP5 brands were higher than the average price of this category of products. Among them, the number one brand is Lego, and its sales account for 25.6% of the total sales of this category. The best-selling single product of the Lego brand is "Machinery group Bugatti 42083 assembled building block model educational toys", the average transaction price is 2558 yuan.

Poland International Baby & Toddler Products Fair stops growing due to absence of Chinese exhibitors
Due to the impact of the epidemic, the number of exhibitors at the 11th Poland International Infant and Baby Products Fair in 2020 decreased from 564 last year to 532, ending several years of continuous growth. In an interview, Andrzej Mochon, president of Targi Kielce, the organizer of the exhibition, said in an interview: "Of the 33 Chinese companies in the press, 22 have given up on exhibition due to cargo transportation and traffic control issues."

Targi Kielce plans to increase the scale of the Polish International Baby Products Fair in the next few years. Due to the current sharp decline in Polish baby wheel products, the exhibition plans to increase new categories such as school supplies, paper products, textiles and baby party supplies. It also plans to invite exhibitors from Germany, Turkey, Russia and other Eastern European countries, as well as buyers from Eastern European countries such as Russia, Ukraine and the Czech Republic. It also hopes to strengthen exchanges with Germany and Italy to make the exhibition more international.

Japanese toy giant Bandai's toy factory began to produce masks
In addition to donating 100 million yen to WHO, SEEDS, a toy OEM factory of Bandai, was commissioned by Yokohama Kikuname Memorial Hospital to start production of protective masks from the end of April, and it will be put into use as soon as possible in May. The protective mask includes 1 set of brackets and 5 sets of masks. It is currently confirmed that production will continue, and some will be put on sale.
 
The 22nd Goodbaby Group Large Sale Campaign, 30 series of products were sold out on the first day
From April 22 to April 26, the live broadcast platform of the 22nd Goodbaby Group's large sale campaign was officially launched. The online sale event covers more than 30 maternal and infant brands and hundreds and thousands of maternal and infant single products, providing consumers various products from feeding to cleaning, from sleeping to traveling, from wearing to toys, a comprehensive demand solution attracting a daily traffic of up to 15 million, with an average of over 20,000 users per minute, and 30 series of products sold out.
 
Unlike previous offline sales events that mainly cover Jiangsu, Zhejiang and Shanghai consumers, this Goodbaby “online sale” event breaks the space limitation, with the online platform's advantages, realizing omni-channel communication and reached more geographical consumers, and drives consumption in the maternal and child products consumer market. Goodbaby has been exploring the integration of online and offline special sales. On the one hand, it uses offline channels for online direction; on the other hand, it continues to dig deeper into user value through online products, and explores the integration of the brand's sales, research, production and service for integrated operation. There’s huge room for development in the future.
 
Lord and Taylor Is the Latest Retailer to Reportedly Consider Bankruptcy
Department store Lord & Taylor is reportedly the latest retailer to consider filing for bankruptcy amid widespread store closures from the coronavirus crisis.
Reuters reported late Monday that the department store, which was purchased by fashion startup Le Tote last year, was considering bankruptcy among possible moves as its stores remain closed.
“The company is working through various options at this time and is declining to comment,” said a Le Tote spokeswoman in an email.
Retailers, and specifically department stores, are facing growing financial pressure and considering raising cash, restructuring debt, or filing for bankruptcy as a way to manage their sizable debt burdens.