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2019 Top 25 Most Valuable Toy Brands of the World

Recently, British brand evaluation consultancy Brand Finance has released the world’s Top 25 most valuable toy brands of 2019. Industry giants Lego, Hasbro, Mattel, BandaiNamco and TOMY are among the list and Lego has taken the first place with a brand value of 6.757 billion US dollars, far ahead of other brands.
 
* Lego remains most valuable and strongest in sector, brand value US$6.757 billion and AAA brand strength rating

* Bandai Namco brand continue to grow faster than competitors, brand value up 57% to US$1.6 billion

*Hasbro’s Nerf and My Little Pony score impressive AAA brand strength rating
 
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“We are seeing a clear trend across the industry, where brands that innovate and seek strategic partnerships to broaden their offerings, especially in the digital space, are set to perform better than those that are slow to evolve to meet their customers’ changing needs. As the marketplace for toys moves away from in-store visits and we see more toy shops close down, it is the brands which engage with parents and kids through exciting online stores and offer creative apps with an edutainment spin, that will stand the test of time.” a statement by David Haigh, CEO at Brand Finance.