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What’s POPMART’s New Plan for this Year’s Christmas

Interviewed by CTJPA, the person in charge of POPMART’s foreign markets said, Christmas is the most important festival in the west countries. Every year, POPMART tries to make playing method more interesting during Christmas sales season to enhance the brand impact on local markets, e.g., adding mini-games to its social media, and setting pop-up stores in the Christmas.
Last Christmas, POPMART launched 100 Christmas-themed pop-up stores in 14 countries. It’s the brand’s first time to open pop-up stores at large scale around the world. This year, its pop-up store plan is still under way.
This year, POPMART tries to release THE MONSTERS together Christmas series and the CRYBABY Lonely Christmas toy series in the markets outside mainland China with innovations both in product form and interactive playing method.
THE MONSTERS together Christmas series consist of Christmas tree decorations which can form Jigsaw puzzles of Christmas wreaths, fridge magnets, cup and kettle sets, and plush pendants.
THE MONSTERS together Christmas toy series also introduces the trendy card game, adopts three-dimensional lithography design, presents a high-level three-dimensional dynamic sense.