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Jada Toys Inks Deal with Fred Rogers Productions for Donkey Hodie Toys
Jada Toys continues its expansion beyond die-cast and R/C.
Following the launch of its B-Kind Dolls, its direct-to-consumer NEXT Level platform, and a range of Universal Monsters Action Figures this fall, the company inked a deal with Fred Rogers Productions to create a range of toys inspired by the Emmy Award-winning PBS Kids series, Donkey Hodie. Licensing Street brokered the deal as the newly appointed licensing agent for the Donkey Hodie brand.
Under the new agreement, Jada Toys will serve as master toy licensee and will develop figures, plush, playsets, vehicles, dolls and doll accessories, electronic learning aids, and musical toys based on the puppet-based series inspired by Mister Rogers’ Neighborhood.