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The Toy Insider Reveals Top Toys and Trends to Watch in 2021

Even though 2021 seems to be just as uncertain as 2020 was, there’s one thing we can count on: Play is a crucial part of our everyday lives.
 
While the industry continues to adapt to doing business during a pandemic, the absence of major trade shows didn’t stop toymakers from giving the Toy Insider experts a first look at new products launching throughout the year. Scroll down to view the year’s top toy trends and products that are predicted to fly off store shelves!
 
THE TOY INSIDER’S TRENDS TO WATCH IN 2021
 
To Infinity … and Beyond!: STEM-focused toys have been big over the past few years, and with more space-related activity happening IRL, we’re seeing huge interest in toys that are getting kids excited about space exploration, NASA, and alien life!
 
It’s Easy Being Green: Many companies are making efforts to move in an environmentally sustainable direction, both with their products and the lessons they teach. Manufacturers are teaching kids about recycling, creating toys made from sustainable materials, and even using sustainable packaging that is incorporated into the play pattern to minimize waste.
 
Home Is Where the Fun Is: Take at-home fun to the next level with new toys that bring incredible experiences to your backyard, living room floor, or kitchen table. From themed items that bring events like the carnival right to your home, to activity sets that take creativity and imagination to new heights, kids can have a blast all year long while still staying safe in the comfort of their own homes.
 
Family Game Night: Party games have been on the rise in the past few years, but gamemakers are now catering more to families’ needs by offering family-friendly games geared toward smaller groups. These titles are fun for both kids and adults, combining luck, strategy, humor, and even some toyetic elements into the gameplay.
 
In My Feelings: It has been a tough year for everyone, and toys can be great tools to help kids process everything that’s going on. We’re seeing a lot of toys that are designed to promote Social Emotional Learning (SEL), help kids stay calm and relaxed, and teach them how to manage their feelings.
 
Going Viral: Both kids and parents are more digitally connected than ever before. This new way of life is reflected in toys based on viral trends, videos and internet stars, along with new toys encouraging kids to become creators themselves or even enhance the videos and content they’re already making.
 
Here’s a sneak peek at some of the most sought-after toys of 2021
 
Aqua Splish Splash Water Park
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This water-play playset features a lazy river that kids can move by turning a crank, a center pool with calmer waters, and floating rafts and sea animals. It is also compatible with other Playmobil 1.2.3. Aqua sets, sold separately. This product will be available in May.
 
3Doodler Create + Learn From Home Pen Set

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With this set, at-home learners can make art, design objects, and build real working models that demonstrate their understanding of STEAM concepts. It includes a 3Doodler Create+ pen, a power source, more than 200 strands of colorful Doodling material, a Doodle Pad, nine challenge cards of varying difficulty level, and an easy-to-clean carrying pouch.
 
Beyblade Burst Pro Series Elite Champions Pro Set
 
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Kids can compete like the elite using the authentic Japanese Beyblade Burst battle system. The Beyblade Burst Pro Series tops, launchers, and Beystadium offer authentic components and battle performance features. The tops feature premium deco and die-cast metal for a competitive edge in battle.
 
Blue’s Clues & You! Bedtime Blue

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Kids can snuggle up with Blue as they fall asleep. This plush features Blue in her star-patterned pajamas and holding her bedtime lovey Polka Dots. When kids press Blue’s paw, Polka Dots glows and plays music.

Source: the Toy Insider