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Omni-channel strategy is the way to conquer the epidemic

UBS Evidence Lab conducted the second phase of the “Feel the Pulse of Consumption” questionnaire survey from April 1st to 6th. Although there are fewer unemployed people among the interviewees, 54% of the respondents said that their income has declined since the outbreak. Affected by this, even after the quarantine was lifted, more than 60% of the respondents significantly reduced their offline consumption compared to before the outbreak. Most respondents' online consumption is increasing. 38% of respondents in early April indicated that they increased their online shopping expenditure and about 75% of the respondents indicated that they would at least maintain the current online shopping frequency in the future. The report believes that investors will increasingly focus on consumer companies with omni-channel capabilities, which enable them to adapt to changing consumer behavior. Given that the industry leaders have stronger balance sheets and stronger supply chain management capabilities, industry consolidation is expected to accelerate.