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London Toy Fair 2020: UK Remains Europe's Largest Toy Market

2020 London Toy Fair was held during Jan 21st-23rd at the London Olympia Convention and Exhibition Centre. According to information released by The British Toy & Hobby Association, the British toy industry was affected by Brexit and other issues in 2019, and sales fell by 6% year-on-year to 3.2 billion pounds. Despite declining sales, UK is still Europe's largest toy market, followed by Germany.


Despite the unpleasant trade conditions, the British toy industry continues to innovate. More than 32,000 new products were launched in 2019. Action figure sales rose 9%, while board games and puzzle sales rose 1%. Collectibles also continue to dominate the market, with sales accounting for 21% of total toy sales.
2019 is predicted to be the year of the movie. Despite its slow start, movies have played an important role in driving the market forward, accounting for 11% of total sales, up from 10% the previous year.

In addition, a news report released at the London Toy Fair from Kids Insights, the British children's market intelligence agency, shows that board games are more popular in the UK than ever before. More than one-third of children between the ages of six and nine play classic tabletop games every month, such as Monopoly, Guess Who, and Stack of Music blocks.  


The report also revealed a positive link between board game play and happiness, with teens playing board games having above-average happiness and less anxiety.