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The Toy Insider Experts Unveil 2019 Hot Holiday Toy Lists
The Toy Insider, one of the toy industry’s most influential organizations and a trusted go-to resource for parents and gift-givers, recently unveiled its expert picks for the best kids’ toys and gifts in its 14th annual holiday gift guide. The hottest and most coveted items for 2019 are broken out into three lists: the Hot 20 (the most wished-for items of the year), the STEM 10 (science, technology, engineering and math toys that make learning fun), and the brand-new 12 Under $12 (affordable toys packed with play value and unboxing experiences).
The addition of the first-ever 12 under $12 list reflects a shift in the toy industry toward toys that, while small in size, offer layers of fun and interactivity at a price that’s affordable for most families. These tiny and collectible toys gained popularity on YouTube and have showed great staying power over the last few years with no sign of slowing down.
“Our team of experts is always keeping an eye on the latest and greatest trends. We know that kids are obsessed with watching unboxing videos and all the surprise reveals that come with these collectible toys. Our 12 Under $12 list offers the best of the best so kids can take part in the experience, too!” said Laurie Schacht, Chief Toy Officer, The Toy Insider. “More importantly, who says you need to splurge to find the perfect gift? Everything on this list is affordable, perfect for any budget, and even small enough to gift as a stocking stuffer!”
This year’s hand-picked selections represent an extensive variety of must-have craft and DIY activity sets, interactive tech toys, screen-free traditional playthings, and active play products to get kids up and moving, among many more categories that are sure to make kids of all ages holly and jolly this holiday season.
The Toy Insider is an independent organization. Its team of experts attends major toy industry trade shows and events, and conducts briefings with manufacturers, retailers and analysts throughout the year. The Toy Insider hot list submission is open to all toy companies, of all sizes. Toys must be new for 2019 and available to consumers for purchase for the holiday season, either on the company’s website or widely available through any retail partner. When evaluating toys, the team considers play value, originality, skill building, product integrity and, of course, fun factor.