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Finnish High-end Furniture Brand Woodi to Enter the Chinese Market

As Asia’s leading B2B trade fair for toys, baby products and preschool resources, China Toy Expo converges the latest innovative products, world-renowned brands, development trends and business professionals of all functions throughout the industry value chain. It is a one-stop sourcing platform for international buyers as well as an effective gateway for international brands to tap into the prosperous China market.
This year, quite a number of ambitious foreign brands will showcase their new products and technology at 2019 CTE with the aim of tapping into the huge potential Chinese market. Among them, there’s the High-end Furniture Brand Woodi from Finland.
Kuopion Woodi Oy manufactures and sells high quality birch furniture to public premises and homes. Their furniture is used in kindergartens, schools, dormitories, retirement houses and many other public places. They appreciate domestic workmanship, authentic materials, modern design and comprehensive service. The slogan of Woodi is “for people – naturally durable” which crystalizes the basic values of Woodi.

Kuopion Woodi Oy was established in 1994 with its premises and showroom located in Kuopio, Finland.

In addition to Finland, their furniture has been sold in Sweden, Norway, Netherlands, England, Germany and Japan. Now, they are planning to expand to China.
All products by Woodi have passed various tests and certifications including SFS-EN 747-1, SFS-EN 747-2, SFS-EN 716-1, SFS-EN 16139, SFS-EN 15373, SFS-EN 1129-1, ISO 7173, ISO 7174-1, UNI EN 1022/98, ENV 1729-2/01, ENV 12520/2000, EN 1728/2000 and are recognized by Ministry of Culture and Education of Finland. Woodi cares about material safety as well as product design to appeal to the aesthetic tastes of different consumer groups.

In addition, Woodi's comply with the ISO9001 quality management standards in the production process adopting environmentally friendly raw materials and technologies. Their products can be recycled after the end of their product life cycle. Woodi has also been rated as an AA+ trusted partner by relevant Finnish rating agencies, and only 10% of companies in Finland are able to receive such awards.