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Catch the Chance of China Toy Market

Traditional toys with educational content always capture Chinese parents’ attention, given their high concerns over the academic performance of their children. In addition to traditional construction and pre-school developmental toys, modern STEAM (science, technology, engineering, art and math) toys gained popularity, as they help children to gain advanced knowledge through play.
“More than entertainment, brands have been an important trend to move the needle for the industry so far this year,” The NPD Group Global Toys Industry Analyst Frédérique Tutt said in a press release. “Some key themes have also emerged or have been increasing in popularity, such as dinosaurs and unicorns on the one hand, and slime or toilet humor on the other.”
Toy sales in China have leaped from 89.7 billion yuan ($13.9 billion) in 2011 to 232.2 billion yuan ($36 billion) in 2016, according to London-based Euromonitor International. By 2022, China is expected to eclipse the United States as the world's biggest toy market, the market research firm predicts.
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