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Golden Age for International Toy Brands to Enter China

Two children policy, together with booming willingness to consume on toys and kids products, make China’s domestic market more attractive to international brands than ever before.
What they buy?
Chinese parents purchasing decisions tend to choose from international brands because the pursuing of quality and up-market and most importantly, they believe in “Win from the start” in kids’ life. They would like to provide all that is possible for their kids to be better than others.  

The latest market research shows that 85% of consumers are willing to buy new brands. This percentage is even higher in big cities like Beijing and Shanghai. For category, educational toys, stuffed toys and scooters and children’s tricycles are the top three hottest items.
Where they buy?
To reach the world’s biggest consumer base for international brands that are new to China’s domestic market, here’s guide for you. Department stores and super markets are still the most important channels, but toy stores, including chain stores and independent stores have gain more market share year by year, and even surpassed department stores and super markets in some second-tier cities.


How to enter these channels?
China Toy Expo is the flagship trade fair for toy industry in Asia. Held in every October in Shanghai, the fair attracted big brands including Lego, LEGO, Barbie, Transformers, Hape, Chichoo, Fisher Price, Baby Gund, Manhattan Toy, Playmobil, Käthe Kruse, MEGAGIC, Magic School, etc. who brought their latest products to the fair to find reliable partners, and benefit from this world’s biggest market.
Who will be your buyer?  

Besides, domestic largest wholesale markets are our buyer too.
Want to share the big cake of China’s toy market? Take the first step to exhibit at China Toy Expo, and find reliable sales channels. Don’t miss this golden age for international toy brands to sell to China.