A new line of collectibles is on the prowl at Walmart.
Bonkers Toys unleashed its first wave of Aphmau MeeMeows Mystery Plush last week — the first retail toys created in partnership with the top female gaming star on YouTube.
“Female gamers have been very underrepresented in the toy industry. Girls are 48% of the gaming market and Aphmau truly inspires this demographic,” says Bonkers Toys President and CEO Brian Bonnett. “Our partnership with Aphmau is an incredible opportunity to pioneer in this much-needed space.”
Available first to market at Walmart this fall, Bonkers plans to extend the range of blind box collectibles to retailers across the U.S. in January. Additional Aphmau-inspired toys will hit the market throughout 2022.