Muwan to Overcome the Offline Toy Retail PredicamentIn recent years, under the impact of e-commerce and the Internet economy, the performance of traditional retail industry has shrunk, and many brands have disappeared silently. Some have rapidly opened up e-commerce channels under high pressure to explore the road to transformation. The overall consumer goods industry is also exploring retail innovations, from manufacturers and distributors to explore new retail modes.
The changes brought by new retail reflect the future trends. In the face of such trends, companies must adapt to survive. As an example, Chinese leading wooden toy designer and manufacturer Muwan has restructured its marketing system in line with the directions of new retail revolution. They broke the self-centered, product-centric traditional operation concepts in project design, and reconstructed an innovative consumer-centered and terminal-centered system. Under this marketing system, Muwan launched "Woods", which is an educational wooden toy themed parent-child experience center.
Play is an eternal need of children, and “education through entertainment” is also an indispensable requirement from parents."Woods" has integrated the needs of the two together, it is not only a toy store but also an amusement park-like learning space.
The brand new "Woods" created by Muwan is an educational wooden toy themed parent-child experience center integrating toy sales, wooden toy amusement park and wooden toy workshop.
In the wooden toy amusement park, children can experience climbing, slides, balance beam and other items to exercise their physical ability, do role-play to improve their social skills, and play with a variety of construction toys that integrate STEAM education concepts. In addition, there is a lot of entertaining thinking training activities. More importantly, every item in wooden toy amusement park is carefully designed and built. Basically, for every item in the wooden toy amusement park, corresponding products can be found in the toy sales area. The play experience has helped created the purchase motive which will significantly boost offline product sales.
In the toy sales area, there are not only hot products selected from thousands of products by Muwan, but also high-quality third-party educational toys to provide consumers with comprehensive choices. In addition, under the background of a booming global film industry, IP spin-offs are becoming increasingly popular. Muwan has also cooperated with famous IPs from Marvel, Avengers, Disney, etc. The IP featured line of products will also attract large number of consumers. At the same time, children can also find corresponding IP products in the toy store for the large-size IP props that they have played in the amusement park.
In the wooden toy workshop, there are the popular parent-child micro-landscape creation activity and dozens of DIY packages to choose from including urban-themed wooden series combined with Chinese culture, as well as carpentry courses integrating systematic and aesthetic education. Children will experience new things every time they come here.
The three areas integrate to promote one another and serve as complement for one another, so that children will not get bored all day while playing here.
Welcome to meet Muwan (Booth No.: N1T10) face-to-face at 2019 China Toy Expo!