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Child’s Play: Opportunities in China’s Toy Industry

July 19 2017

China’s toy industry posted strong growth in 2016, countering recent trends in China’s light industry sector. While China’s total exports dropped by 7.7 percent and imports by 5.5 percent in 2016, toy exports rose by 9.5 percent and imports by 23 percent. China’s toy industry has been performing well due to a shift in the country’s burgeoning domestic consumer market and advanced manufacturing processes.

Survey results show that with the increase of urban income, parents attach great importance to children's intellectual development. Buying toys for children is an important way for parents to express their love and develop their children's intelligence.


As the world's largest producer of toys, from 2011 to 2016, China made toys accounted for 73% of global toy consumption. At present, in Guangdong, Zhejiang, Jiangsu, Shanghai and other key toy production provinces and cities, has formed 20 Toy industrial clusters, the annual sales of individual leading enterprises has exceeded 10 billion yuan.


China has numerous toy industry clusters along its affluent east coast. Guangdong province alone produces over half of the world’s toys, with the cities of Dongguan, Foshan, Shantou, and Shenzhen leading the way. Other major toy production sites include the cities of Yiwu, Yunhe, and Wenzhou in Zhejiang province; Yangzhou in Jiangsu province; and Linyi and Qingdao in Shandong province.


China's toy manufacturing industry has developed rapidly, with an annual output value of about 100 billion yuan, and has become the world's largest toy production base and exporter. With the international market for toys product quality and safety standards more stringent, the market access threshold continues improved, the toy safety and social responsibility requirements are constantly updated. China Toy Expo can be the best platform for you to understand the dynamic international toy target market. If you do the pre-registration and come to our fair, you can 
effectively grasp the overseas target market the new requirements of toy products.
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