● What International Toy Brands have business in China?
There are more than 100 international brands already having sales in China and they are happy with the business development. Including: Matterl ,Hasbro ,Leap-frog ,Little- Tikes, Disney,LEGO,Playmobil,Simba ,Big, Ravensburg,Mega blocks,Tomy,Takara, Bandai and etc.

● What kind of partners would be co-operated in China? (What kind of Business pattern for international brands?)
Find a national sole agent for distribution and set up an own marketing office.
Find a national sole agent for distribution. Good brands did so,
Sell to importers with distribution channel. Medium or small brands did so.
Find a licensee to produce and sell products in China. License holders did so.

● What kind of the main Toy distribution channels in China?
Department stores, There are more than 200 department stores sell toys in the major cities.
Toy china stores, Toys “R” Us opened 4 stores nearby Shanghai in 2007 and expected to open over 10 stores by end of 2008, King Jouet from France opened 5 stores in China now and expected more, there are also some local toy chain stores.
Hypermarkets and super market, Carrifour from France has 112 stores in 39 citied, Walmart has 101 stores in 53 cities. Also many local hypermarkets and super markets have toys sales sectors.
Specialty stores, there are thousands of toy or hobby specialty stores in different cities.

●What situation of Toy sales market in China now?
A total market sale was USD4.65 billion in 2007, nearly 20% increase than year 2006. Total import was USD800 million, 106% increased than year 2006. The sales of international brands increased average 30-50%. Among traditional toys, educational toys, electric trains, dolls & accessories, baby bicycles and carriers are popular.

● What experiences on fair management to this organizer?
The organizers China Toy Association guarantee a high standard of fair organization.
We are a national sole agent for American Toy Fair in China
We are a national largest agent for Nuremberg Toy Fair, Germany, in China.
We are a national sole agent for Russian Toy Fair in China
We are one of 2 sole agents for Hong Kong Toy Fair in China
We are a national agent for Tokyo Toy Fair in China

● How is CTE different from other similar trade fairs in China?
CTE is the largest shopping center in China, where you can do business with more than 25,000 visitors. Most of them are importers, sales agents, and wholesalers and presents from all provinces of China. 60% of all visitors are responsible for Decision-making and 70% came for seeking new products and suppliers.

● How can I register as an exhibitor?
You could simply apply online or phone the visitor hotline on +86- 10-66039661 to ask a registration form send either by fax to: +86 10 66033964 or Post to: No.101 Fu Xing Men Nei Street 8009 Parkson Office Building, Beijing 100031, China.

● How can I find buyers I interested in at CTE?
CTE will provide considerate services to all exhibitors whole year. For example, exhibitors will get such services as matchmaking before the opening of CTE so that you can make date with buyers to communicate face to face with suppliers at international lounge of CTE.
As the only national toy association, China Toy Association will ensure your exhibition at the Fair more productive by providing you the updated and valuable information about manufacturers’ capability and reliability.

● How can I do if I need inward and outward exhibits at CTE?
You can choose transportation Mode- Sea or Air and we are pleased to advise that SINOTRANS JINLING CO. has appointed by the Organizer as the official forwarder for CTE. For more detail, please click here

● How can I do if I choose my own forwarder at CTE?
If you choose your own forwarder to provide logistic services to China, you also need a forwarder to deal with the logistics matter for all inward and outward exhibits in China. We are pleased to advise that SINOTRANS JINLING CO. has appointed by the Organizer as the official forwarder for CTE. The SINOTRANS JINLING CO. will be in charge of Custom clearance and transportation from the port to the booth. For more detail, please contact with Mr. Mark Lee at TEL: +86-21-65750086, FAX: +86-21-65214083, or click here

●Is there a place I can take a rest or meet my supplier at CTE?
Yes, we will prove the International lounge for all international visitors, which will open during the entire Fair. The international lounge allows you to communicate with your suppliers or take a break from hard work.

● What are the opening hours?
CTE will take place from Thursday 9th – Saturday 11th October 2008.
The opening hours are:
Thursday 9:00-16:30
Friday 9:00-16:30
Saturday 9:00-16:00

● Where is the Fair ground located?
The coming China Toy Expo will take place at the Shanghai New International Expo Center. It is 600m away from the Longyang Rd subway station and only a 7 minutes ride by Meglev train from Shanghai Pudong International Airport. For detail transport information from airport to the Fair ground, please Click here for directions.

●Don’t just take our word for it. Here are some of the things our exhibitors say….
As a foreign toy enterprise that is willing to develop the Chinese market, the China Toy Expo is an excellent professional platform. We have attended this toy fair since 2004. —Hornby Plc, British
We have attended the China Toy Expo for the past six years. Through this fair we are able to promote our products through the partnership with distributors and retail merchants. It creates a huge effect to our company. – Ravensburger Spieleverlag GmbH, Germany.
This was the first time we have attended the China Toy Expo, however we felt that host has created a professional stage through their event planning and service. – Aztech International, Singapore.

● Are there any hotels I can make reservation with preferred rate?
Certainly, we have negotiated some international chain hotels with preferred rate. You can make the reservation by click here. Also there are many other international and domestic five-star or four-star hotels nearby the Fair ground, such as the Ritz Portman, Four Seasons, Grand Hyatt, JC Mandarin, JW Marriott, Park Hotel, etc. If you have specified requirement for hotels, please feel free to contact us at wangjuxian@toy-cta.org

● What are the most important metropolitan areas in China to penetrate?
The first tier will be Beijing, Shanghai and Shenzhen. The second tier will be nearly 30 capital cities of each province.

● What types of toys are most popular in China?
Any creative toys could be popular in China since Chinese people like to try something new. So far the best selling toys are mainly international brands, such as Barbie, Bandai, Transformer, Simba. Also the toys with movie will be popular too. So basically the consumption behavior of Chinese people is following US and European countries.

● What and when are the major gift giving holidays for children?
There are three main occasions for giving toys as gifts
1) Holidays, Chinese New Year, June 1st for Children day, National day, and Christmas
2) Birthday, normally it is a big event for Chinese children
3) Reward for encouraging good behavior of children Since there is only on child in each family, so when these occasions, not only parents, but also grand parent from mom side, grand parents from dad side, uncles and unties will all buy gift to the child

● What are the best retails? (In other words, here in the U.S. , we might say the best retails are $5.00, $10.00 and $20.00.)
So far the international brands’ retail price is much same as in US or Europe. The best retails are these products at price 0f $15 to $40.

● Are most toys sold directly to retailers or through wholesalers (distributors)?
International brands so far are selling toys through national distributors or national agents. Domestic brands are selling toys mainly through local distributors. It is a cost saving and effective method to sell toys through distributors in China so far.

● What are the best colors for toys and packaging? Are there any bad colors?
Generally Chinese people like bright colors. There is no any bad color. Currently, most international brands are using the same package as they used in US or Europe. They just need put on a Chinese label for important notice to Chinese consumers.

● Are there certain words or numbers that are good to use? Are there any bad ones?
In China, 6 and 8 are lucky numbers. 4 and 14 are bad numbers. For words it is hard to say in general. But for toys normally it is not a problem.

● What are the most popular Chinese and non-Chinese children’s characters in China?
The most popular Characters are Characters in Disney movies. There were some good canton movies in China, like Monkey SUN. But there is no popular toys related with the Characters.