A Complete Marketing Plan makes your business stand out

To maximize your exposure on the events, China Toy & Juvenile Products Association (TJPA), the organizer, has prepared a series of FREE marketing plans for our exhibitors.

Before the fair
  ◇Database Marketing: Extensive promotions through the TJPA’s unique database covering the top sales agents,
      main channel intermediaries, chain department stores, and specialty stores in the frontline cities totally break 60,000.  
  ◇Event Advertisement: Using over 200 specialized medias, as well as more than 30 mainstream medias in major cities
      to attract domestic distributors and retailers by introducing the fair and participants.
  ◇E-newsletter：Biweekly issue for Chinese distributors and retailers, and key merchants providing the updated product
      information of our exhibitors.
  ◇Telemarketing: Direct calls aims to attract the main decision makers and top-level managers across China while dealing
      with their requests and inquiries.

During the fair
  ◇Onsite Promotions: Gathering CCTV, Phoenix TV, Eastern TV, Guangdong TV, Zhejiang TV, Jiangsu TV, and other major       medias to increase the dynamics of advertisement regarding the fair and exhibitors.
  ◇One-to-one Interview: Arranging the exclusive interview according to your needs to ensure that your products are known
      in the right place.
  ◇Timely Report: Updating constantly the live broadcast of fair at the CTA’s website to enlarge the fair influence.

After the fair

  ◇Online Promotions: Using the TJPA’s website to promote products means you do not have to wait until the next fair.    
  ◇Publications: Release your company press and products’ introduction via our monthly Industry Magazine to increase and       expand brand image.
  ◇Post Event: Providing continued customer feedback through email.